Posts tagged Monkey Philosophy
First reply to our legendary letters!
Dec 11th
YES! I got a letter yesterday. Chritmas card in an envelope, with printed address sticker. Text was written by hand. And I was sooo exited to realize it was from Jaana Venkula. I wrote to her 14th of September – it´s also in our blog, here.
Jaana thanks me for the splendid letter which she got and wellcomes us to be in contact with her later. And all the best for 2010.
Jaana – this was really uplifting! THANKS!
Tantourist.
Thesis about Team Academy by Esa Saarinen
Nov 26th
We still are squatting in the premises of Team Academy, and today when I came from the surprisingly close-by grocery store I thought once again: “Team Academy is great because in here it is ok and encouraged to be excited.” Why did I think that? Well, I had just seen one Teampreneur painting graffiti related to the 24hr birth-giving of Team Company Dilectio. He was enjoying and laughing while doing the painting. And then Kaisu of Dilectio saw the graffiti, and she clearly was very excited about that.
That reminded me of the 7 thesis our friend, the explosively insightful philosopher Esa Saarinen has coined about Team Academy. He introduced these in the Team Academy’s 15th anniversary seminar in January 2008 where me and Tatu were the MC’s. I thought I should post them here to remind people who have seen them before, and maybe there are some to whom these are new.
The Core Reasons to the Success of the Team Academy: Esa Saarinen, the Famed Finnish Philosopher speaking
- Thesis 1 In the Hall of Fame of Experience-Based Learning Team Academy is # 1
- Thesis 2 Some People Speak, Team Academy Acts.
- Thesis 3 Team Academy Brings Dreaming Back to Professional Education.
- Thesis 4 Team Academy Calls Out to Young People to Express their Sincerity and Joy, apparently as the Only
Educational Institution in Finland. - Thesis 5 In the Endless Fight Between Stick-Disciplinary-Narrow-Mindedness and Breaking Out from Barriers, Team Academy Chooses Excitement.
- Thesis 6 The Core of Team Academy is Based on the Most Sustainable and Solid Foundation of Finnish Basic Values: Robust Pragmatism and the Spirit of Equality.
- Thesis 7 Team Academy is Based on the Power of Community and the Human In-Between, but behind it All is an Individual Who is Willing to Give Out His Everything for the Cause that Matters.
My favorite is maybe number 7 phrasing very nicely the connection and relationship between the individual teampreneur and the team/community. What are yours?
Ps. We are planning to organize an after party for all times Paphos-meeting in January together with Esa and the Paphos Alumni of Design Factory.
Ten Steps on Tribe Marketing Offline
Nov 16th
Hey all and especially Jaana,
this morning when I biked to our yellow office I saw a vision of a blog post with then steps or principles about marketing to your tribe. This list is about building your tribe outside the internet and web 2.0. That list will come a little later on. So here we go!
1. Make meaning. (Guy Kawasaki)
2. Come up with a good name. (Guy Kawasaki)
3. Find a good slogan. (Like a core promise a la Thomas Gad)
4. Print the slogan on an ecological and fair trade T-Shirt.
5. Find a cool artist to draw a logo for you.
6. Print the slogan and logo on a notebook and distribute notebooks to your friends and customers.
7. Make cool stickers and hit them on the streets.
8. Make pins.
9. Get busy meeting (new) people.
10. Have fun doing all the above.
This is what we have done. Well, we also bought yellow jeans. Did I forget something?
Monkey Business Top Salary Limit
Nov 3rd
Greetings from Tulimyrsky. Me and Tatu are here on stage today. Very exciting experiment coming up in less than two hours: Dialogue with Keränen. It’s a talkshow Conan O’Brien style with four guests: Antti Kettunen from Solidi, Juha Kauppinen from SiteFactory, Karoliina Luoto from Sitra and The Office Nomad, Janne Saarikko.
Anyways, before our show we had a key note by Sami Salmenkivi from N2 Laundry. More about all this later, but in our table talk I got encouraged to push more content to our blog. With the philosophy of bringing value (hopefully), but more experiments rather than pursuit of perfection. So here we go, a post written about month ago. Idea has been around for 1 year or so. Keep it yellow!
We have been thinking about making a volunteeringly a top limit to the salaries in our company which would equal to the average Finnish salary that currently is about 2870 euros.
I think this one way to be a sustainable company. Firstly, we don’t pay ourselves out of the market. Secondly, I think often the ones who earn most also consume more than those with less resources.
It is said that we need to dramatically decrease the amount of the Greenhouse gases. Still I am writing this post at the Airport in Paris on my way to Bilbao. Peter Senge says we need to innovate new ways of living, nobody planned the industrial revolution and it was not centrally governed. It was more like thousands of small initiatives that made it happen. And that is going to be same with the new sustainable lifestyle revolution. It is not centrally governed and it will not be televised, although YouTube and Twitter and other social media will surely play a big role. World is flat and a member of The Hub here in Jyvaskyla can easily go and work in The Hub in Madrid, Sao Paulo or London, just to mention few. We will start with little monkeys a sustainable coffee house here in Jyväskylä and it is going to be a great success!
It is also maybe related to the transparency of our business. We want to make the world better by making it more fun and yellow. We are in the business of encouraging people. We work only with nice customers (our friends) but we are ready to take on joyful challenges. We work on projects that make the world better. We work with people who share this mission. Because the drove towards your dream is the biggest driver in this world.
Monkey Business Design Philosophy
Oct 30th
We are working on building a new lay out for our blog (and there’s a blog in Finnish coming up too!) and for that process I wrote out some of the design philosophy down. This is version 0.5 BETA but I thought I should still drop it out for you. Here’s the classic banana with classes drawn by Lady My of MyJok back in late 2007.
1. Our mission is to make the world more fun and yellow. Our design are also fun and colorful.
1. Things are as they look and feel to a person. Not as somebody intents them to be but as someone experiences them.
1. All yellow is good. Our graphics don’t need to follow one clearly defined pattern or a set of rules, but part of our brand is that the visuals change a lot.
2. A Banana drawn by Lady My is the banana for us. We will stick to that until something totally explosive comes to our way.
3. All monkeys and bananas are part of our design strategy.
4. Our graphics should be aligned with our style. That is yellow, playful and sincere. Our Graphics and Designs should enhance the same message.
6. We like skateboarders, clothing designers, surfers, musicians and other party people in general. The idea is to enjoy life and have fun. Our designs should also follow that ideology. We search for ideas and inspiration everywhere but nature and pop culture especially.
7. We like to promote a wide range of designs and designers. We work with people we like and think are cool. We want to have loads of different designs.
Have a yellow weekend everyone!
Ps. The book recommendation of this week is by Hugh MacLeod and is called “Ignore Everybody – and 39 other keys to creativity.” I read it over the summer and is a quick read and gave me quite a few insights. There loads of good quotes and even more insightful drawings. Some of the things he writes and draws seems a bit cynical to me but he cleared it all by saying this: “Anyone can be an idealist. Anyone can be a cynic. The hard part lies somewhere in the middle i.e. being human.” That’s the spirit I guess. You can read plenty of samples of the book at Hugh’s website.
“Laugh, play and fart!”
Oct 20th
One of the best things in life are friends who support you by little things. Like Heikkis father Antti who has original Monkey Business sticker on back of his phone. And it´s worn out badly, so he ordered me a new one when we last time met. Antti is a carpenter, he teaches it also in vocational school, appreciates real hand work & traditions. And we have had many adventures together. Maybe someday we´ll do miracles together. And I am proud Godfather of Anttis first son. This is my first letter to four month old Heikki. “…And don´t believe everything what that old dude tells you.” Thanks Antti for supporting me! Maybe there is something for you in the letter also.
With Love: Tatu, Godfather
Ps. Last week I wanted to write a letter to Dee Hock. But I couldn´t found his home address. Can you help me?
Monkey Business – Story about our name
Oct 15th
Many people ask where does the name Monkey Business come from. Here is the story. Fresh from Angers where it all started, now written at Team Entrepreneur’s office. Team Mastery 1 participants Gilles, Laurent and Herve got a three year program launched here with 18 teampreneurs just two weeks ago! Sanna is coaching here with Gilles. Fantastic job, guys. Fantastic.
Herve Explains the name of the game called Experience Economy to the teamsters.
The name of Monkey Business has a strong connection to Angers, a city in the Western France. Me and Tatu started in Team Mastery’s 1st promotion back in Dec 2006 in Finland, and then the second session with the theme of Leadership was held in Angers. Team Mastery is an international coaching program for people who want to learn team coaching Team Academy style.
So the second session was about Leadership. And as all the weekend/adult/entrepreneurs programs coached by the Team Academy / Partus there is a birth giving of new knowledge in the Friday evening. (The sessions are from Thursday 12pm to Saturday 12pm =48hrs of intensive dialogue and team work). I remember that this particular session was not so easy for me. It was confusing – maybe it was about the difference between a coach and a leader, and also I remember one member of our team was not comfortable with the atmosphere, as it seemed very business oriented with the aim of creating more and more entrepreneurs – Where is the idealistic part and saving the world? Well, I remember that in our birth giving we asked everyone that what is their mission in this world or what they dream about. I think almost everyone dreamed of a better world in a way or another.
Then, the second birth giving was about Fertile Emptiness. I remember Sari, Emmanuel and Javier R. (in the picture above on the right taken at the Team Academy Euskadi’s 3rd Anniversary) was in that group. But what was really the ignition for our name was the third team’s birth giving about the Evolution of Leadership. It was a theatre play and it took place in the gardens of our agriturismo place. 1st scene was from the jungle were monkeys were leading one another by running around and making loads of noises. That was a key. Laurent from CoMind and Tatu could really make some cool (and loud) monkey noises and movements. Another interesting and hard-to-forget scene of that birth giving was the 3rd scene were Claude from Strasbourg and TA Alsace had climbed in the tree, and repeated the word “Awareness”. (Tatu confirms this story and say that it was harder to actually get him safely down but we managed.) It was the Guru-model of Leadership. Then there was a still 3rd level, but I cannot recall what that was. (Tatu says it was working and learning together). Here’s a picture of Claude whom I was happy to meet this Sunday.
So it was in Angers that the seeds for our name Monkey Business was sowed but the name came up in the third session of Team Mastery in London. Our friend Javier Ruiz of Labein and TA Euskadi brought with him a game that went like this: “If you were an animal, what animal were you?” Tatu said Monkey, I think I said Puma (because I used to play Ice Hockey in a team called Pumas). But then Sanna said that I would be Sloth, which is a kind of Monkey, too.
Well this game wasn’t quite enough to make the name yet. There were some people talking about the book by Ridderstråle and Nordström called Funky Business. It was Tatu who was around in another conversation where he heard Monkey Business, and a bulb lit in his head: “That’s it! That should be the name!” And the good thing was that we were going to go and do in our first coaching project outside Finland with Labein right after the session in London so we got to develop our idea of Monkey Business a bit further. On that trip we also met with folks of Funky Projects, and the artist called Lady My who eventually draw the famous Banana for us. But that is another story that deserves a post of it’s own.
New Design Coming Up for Monkey Business
Sep 21st
We’ve made a deal with Jaakko from Kuvituskonttori to design a new image for Monkey Business. But he is not the only one visually talented friend of ours. Also, there’s a very promising young designer working currently at Intotalo who has a skill hard to match when drawing monkeys and other illustrations. Juha-Matti has drawn for example a great comic strip about Tupsu the Monkey and a superman Monkey.
This is our latest Design by the Tiimiakatemia bookshop host Esa. He gave it to us in the first page of a small notebook at the Team Mastery Arena (which was quite a success, by the way!) I think it’s rather cool and maybe this will be the design for our next T-shirt. And yes, the point of this post was to say that if there are some eager designers and or people with some eye for the visual candy please let us know. We are building a roster of artists, and we need loads of graphics in the future. My inspiration has come for this kind of organization and style initially from Mambo from Australia and and more recently also from Control Clothing from Finland. Cool stuff indeed by both of them, I think. Story by Ville Monkey
Team Mastery Arena – Wonderful promovideo
Jun 26th
Our man and monkey Tatu will be MC’ing in this event called Team Mastery Arena coming up in September 17th-18th. I just surfed through their site and found this hilarious and fantastic video where Nic toasts about the event. It’s excellent!
Nic, the creative agent, is a good friend of ours, representing the entrepreneurship coaching center Intotalo in my home region Kainuu also known as The Creativity Valley. He’s helped me a lot in our dialogues about Monkey Business and life and he encourages me always as I know he thinks in the same way with us about creativity, action and learning. Monkey Business! Says Ville.
Feedback about the Monkey Business Brand
Jun 24th
Just going through my inbox as I am doing the Notebook for the last Team Mastery session and I found this email from Henna dated at April 26th 2009. Enjoy! Ville
Ps. Special and big shout out goes to Liher aka Green Monkey (pictured above) as he made a quick comment about the non-working photo gallery of the last post. Thanks a lot! Kiitos!
Moijoi!
In Team Mastery in the Basque Country we had the them of Brand Management and we used Monkey Business as an example. I want to share the results because this is magical. Enjoy and take care!
TEST QUESTION: What comes into your mind first when you think about
Monkey Business?
Kaisu: a phenomenon, strongly personalized with the people in it, different, fun
Liher: funky people having fun. Group of friends. You never know what comes out when you work, but it will surely be crazy and good. You are shakers of everything!
Henkka: Banana, yellow, fun, what are you doing? Are you doing anything? I doubt! Your brand divides people, either you love it or you hate it. It’s different.
Pauline: Dare to be different, no serious. Your product is some coaching…?? Customers have to be certain kind of people to understand you.
Sain: Clever people – sensation feeling! What exactly you do? Ville is the central person, Ville, no me. Ville with Yellow shirt. Innovative, funny, different, crazy, attractive.
Tapio: Good brand. Noticeable. Honest. Young. Future! They do serious things but they don’t give and advertise the feeling of being serious.
So this is how our friends see us. What do you think?



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