Posts tagged slideshare
Brief History of Monkey Business – Presentation on Bilbao’s Euskalduna
Nov 25th
Since 2007 Spring when we came here first time with Tatu the Monkey and Sari Veripaa we gave the following notebook to Javier Ruiz. He has a key role in the birth of Monkey Business, because he trusted the young and enthusiastic guys as well as he asked the question:
“If you were an animal, what animal were you?” -Javier Ruiz
I have come back to Basque Country twice a year, every Spring and Autumn. I am happy and grateful having had the opportunity to get to know this special culture and plenty of very nice and interesting people from here.
This time again it was Javier Ruiz who contacted us through Facebook on Friday night telling us to come over in November. We had couple of Skype calls, Mimmu from Partus joined the process and here we are. As a part of the workshop organized by Team Academy of Teknalia I gave a 15 minute presentation about the history of Monkey Business. I am right now uploading the 400mb video into MonkeyTV about the presentation, but meanwhile please have a look at the slides.
The presentation went well, I think. I got some good feedback (combining stories into theory and inquiry, also one message on Twitter 
Thanks a lot Juhis for the illustrations, and Jaakko for the background, fellow Monkeys Tatu, Janne, Henna, Johanna, Liher and Iiro for the story and the questions.
Ps. When I travel, I like to think that if I get even one idea to put into practice I consider the journey to be a succesful. This journey has brough me many! For example an idea about the 1st anniversary of Yellow Office in February or March. It would be a one day seminar and a party. Limited participation of 30-50 people, and surprise key note speakers with TED style presentations as well as open space for anybody to host a session.
What happens in #LAVA09 Iceland stays in our Blog
Nov 17th
When we left for the #LAVA09 we were not exactly sure what was going to happen. We were asked to trust the process. We were facilitated by a Kaospilot and a Creative Agent. It was cool to be a participant in a process like this after a good while. I suppose we are not the easiest participants to work with but I believe there is also loads of potential in us.
In the end, we were the work with the Northern Periphery (EU)-Projects, among which is NoCry that invited us there. They were our customers. We didn’t get to work directly with Icelandic industries as we had hoped for so for me personally it took a little time to motivate myself to work with the EU-projects. But I think we got out quite a good result in the end.
The LAVA09 was a 1.5-day seminar where people from different projects met. The Young Creative Entrepreneurs had initially a one hour slot in the program as the last thing between 5 and 6 pm. Well, the previous content ran overtime and then there was a coffee break so we had to distinguish our presentations (and drop one out) down to about 30 minutes. But I think it was a success nevertheless! So what happened during that 30-40 minutes?
1. Tatu jumps on the stage – he was kind of leader of the whole process and facilitated our part of the program. He said very few words and then the lights went off and Rasmus played some loops and music based on sounds he had recorded while in Iceland. He’s a sound architect. After that Elina started improvise with piano and sang a song she had written. I heard one of the participants say that his skin was on “chicken skin” when he listened to that. It was definitely touching.
2. Tatu asked people to shake hands and say hello to people next to them. I was watching this aside and realized the real systems intelligence behind that. Loads of positive energy was flying around from people and we could feel how they got even more excited about what’s coming up.
3. Daniel of Grus jumped on stage with his presentation about Social Media. He made a quick prototype of targeted ad on Facebook and also for Google Ads. One of his main arguments were that if you are not in Google, Youtube and Wikipedia you do not exist for many people. He also showed the new video about the fast change of the media called “Did you know?“. The title for this post is adapted from that video.
4. Then it was our turn. Me, Anette and Juha-Matti had prepared a presentation for the Pellet project. I think about all of us felt on the previous days meeting with the projects people that most of them had challenges in marketing and reaching out people. However, Tatu said later that customers managed to cheat him again, because he says that it is very easy to say that “it’s marketing that we need” even though the real challenges may be in the fields of leadership or something else. Maybe the tool to use with the clients could be the one from Toyota Way, to ask persistently five times “why” from the client. We created quite a chaos in the previous day but that’s another story.
5. Back to our show. We picked the pellet project, well, somehow it seemed to be easy to grasp on. We couldn’t avoid the idea of taking totally unsexy and hard to market product such as a pellet and make a little provocative marketing campaign a create a story for the product. You can see the slides below. Juha-Matti from Intotalo made the drawings, he’s very good! Also, we worked very well as a team and it was a good fun. We were working hard but still didn’t take it too seriously, I guess you can see that from the result, too
LAVA09 Final Presentation about Pelle Pellets
View more documents from Ville Monkey.
After our presentation we did a very quick energy discussion with the crowd. Right after that all the young creative entrepreneurs went to the front to show once again who we all are. And last, but not least, we heard excellent Icelandic inspired improvisational piece by Rasmus, Carro and Elina. Good stuff. Then it was time to head off for a dinner. That was an escapist experience as well…
Now I am starting to think that the two last posts in our blog have been about Marketing. We are ind of trying to get away from that – it’s not the ocean we want to sail in. We are more into igniting collectives and making the world more fun and yellow. Well, coaching for marketing is something we offer, too. That’s a way to ignite collectives, isn’t it?
Ps. The T-shirts with Techno-Pelle doing the moonwalking will be available soon.
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